We are 100% Australian owned

When you specify a playground for fitness equipment from Imagination Play you are supporting an Australian company.

A large amount of our products are proudly designed and manufactured right here in Australia.



About us Imagination Play



Who we are

Imagination Play was established in 1995 by Director Mark Batty. Initially a playground installation and construction company, Imagination Play today stands as one of the most recognised commercial recreation equipment suppliers and turn-key solutions provider across Australia. Imagination Play is 100% Australian owned and operated. Manufacturing in Australia, as well as sourcing products from leading manufacturers around the globe, Imagination Play offers the most comprehensive range of play and recreational products in Australia.

We pride ourselves on offering a highly experienced consulting approach to design and sales, with turnkey solutions for the delivery of professional projects from concept through to completion. Imagination Play delivers to a wide range of market channels and professional services including, Architecture, Landscaping, Open space, Indoor play space, Commercial, Education, Tourism and Water Parks.
Our growth and success can be attributed to our extensive knowledge, innovative designs and high-quality products at competitive prices, combined with a high level of customer service. Imagination Play brings together its mission of providing world class, unique recreation solutions that activate open spaces, with an innovative design approach, project delivery and installation.
With a “fun for all” approach, we endeavour to offer designs and product solutions that maximise activity, fitness, and adventurous play experiences for all ages and all abilities. Our equipment and designs provide pleasure, learning, challenge and reward to all who visit our recreational environments.
Play and physical activities underpin learning at all ages whether developing lifelong abstract reasoning and cognitively skills at a younger age or balance and strength later in life.
We believe that play is an essential element for a happier, healthier community and is key to improving the quality of life for individuals, groups, and families.



What we do

A Turn Key provider of Total Recreational Solutions. We offer a full design and construct service provided by our in-house industrial design studio and knowledgeable project management team.

With specialist consultants, representatives and installers situated around Australia, we are positioned to provide services from concept through to installation and completion. We provide a comprehensive array of play and recreation products to match the needs of our customers and their advisors. Our broad range of products, flexible custom solutions and supporting services allow us to meet the demands of creative design ideas and specific site requirements.

Imagination Play has a team of trained, qualified playground auditors to ensure all equipment and designs meet Australian Standards, and a creative design team to ensure that a compelling play space is achieved. Finding the combination of a creative design that will attract users to a play space, balanced with good play value for all users requires a comprehensive understanding of equipment use, age and user suitability, the knowledge of the benefits of each activity as well as the safety and compliance requirements needed to meet Australian Playground Standards is what we do best!

We provide play solutions which include Custom Play Structures, Unique Independent Elements, Rope Play, Nature Play, Interactive play, Fitness, Water Play, Musical, GFRC structures (Glass fibre reinforced concrete), Commercial Shade Structures, and Rubber Surfacing Solutions for all interior and exterior applications such as, Public Open Spaces, Urban Developments, Education, Institutional, Shopping Centres, Hospitality and Tourism and Aged Care.

Our design team work directly with our consultants to deliver fast turnaround times to deliver conceptual designs that can assist our customers to better visualise plans and equipment options.
Our consulting services can also explore the choices of available materials, finishes suitable for locations or robustness such as high salinity or areas subject to high levels of vandalism.
Our process is easy and hassle free, from making an initial inquiry, through to the design process, and ending with you, our valued customer receiving a quality design layout to the final completed installation.



How we do it

Imagination Play offers full service design and construction outcomes for design professionals; which is further complemented by a diverse portfolio of solutions, finishes and services to add significant value to any project.

Whether incorporating play, outdoor fitness, surfacing, street furniture and shelters, Imagination Play offers a highly experienced consulting approach to design, with turnkey outcomes for delivery of a professional project.




What that means to you

At Imagination Play our team believes that it is vital to develop a strong relationship with our clients to ensure a successful outcome for all projects we are involved in.

Imagination Play brings together its mission of providing world class, unique recreation equipment that activates spaces, with an innovative design approach, project delivery and installation.


Our approach


Utilising our expertise from years of experience within the playground industry, we take into consideration all of your needs and requirements

  • Target Group, age and abilities.
  • Vision & Intention.
  • Budgetary Constraints.
  • Space related issues & Location.



As part of our strategy to provide you the best possible outcome, we involve the following in house personnel.

  • Design Team
  • Safety auditor
  • Project management
  • Installation



When presenting you the final solution, we provide the following supporting documentation. To help you make a fully informed decision.

  • 2D and 3D drawings
  • Inclusions, colour choices
  • Price
  • Certificate of Compliance/Warranties


Imagination Play is a complete supplier of children’s indoor playground equipment, outdoor playground equipment and outdoor fitness equipment for councils, indoor play centers, primary schools, parks, kindergartens, restaurants, commercial industries and any other family entertainment centers. Our growth and success can be attributed to our exciting innovative designs and high quality products at competitive prices, combined with an impressive level of customer service.

A large portion of our clients are schools and education departments looking for new playgrounds. Feel free to check Imagination Play’s process from start to finish about getting a new playground installed in your school.

The reasons why customers choose Imagination Play are;

Safety– Imagination Play is a member of the International Association of Amusement Parks and Attractions (IAAPA). We strictly follow International Play Equipment Manufacturers Association (IPEMA) and Australian Standard guidelines for designing and manufacturing. We put safety in the first priority and maintain a proactive approach to safety compliance. We are always ready to assist you in keeping your playground safe and reducing risks.

Quality – We keep the promises of solid construction, superior materials, and quality craftsmanship. We use the best materials, state-of-the-art technologies, and regularly test for both strength and durability. We ensure joints are strong and smooth, coatings are even and 100% sealed. Our plastics are precision formed without flaws meeting the requirements of IPEMA .

Diverse Themes– Our products have the diversity of style and level of sophistication. We can help you choose both the right type of playground equipment and the right location to ensure that it meets your specific needs. Our designers use modern technology and materials to create environments for children to exercise their growing bodies and imaginations. Imagination Play provides a world of solutions for family friendly facilities. Keeping children occupied is one thing, letting them have fun while getting healthy exercise is something even better. That is what Imagination Play Playground Systems are designed to do. Our mission is to meet the needs of our customers while generating a profit. We must satisfy our customers with high quality products. We believe the utilization of new technology is the key to our success. And knowledge combined with personal dedication and innovation will produce results.



At Imagination Play we let you use your imagination to create the ultimate play time!

We understand that children need to experience certain types of movement for brain and body development. That’s why at Imagination Play we endeavor to design and build playground equipment to encourage the following types of movement and explain how these movements develop young growing bodies.



Balancing, rocking, bouncing, rolling, swinging and spinning activities.

These types of movements promote vestibular development which is linked to balance, inner ear and general co-ordination of children.



Applying or receiving pressure, being underneath, squeezing into tight places, being on top or looking out, hanging upside down or balancing.

The types of movements are more commonly known as proprioceptive development. This development is strongly connected to spatial awareness and understanding restricted moving within a defined space.



Walking, running, skipping, hopping and jumping.

The above also includes sliding, hanging and climbing. These movements are gross motor development which involves using the larger muscle groups and promotes strength and co-ordination.



Pressing buttons, turning handles and grasping objects.

By using fingers and hands for small tasks develops coordination and cognitive reasoning more commonly known as fine motor development.



Throwing, catching, reaching and grasping grips and handles.

General hand/eye coordination are one of the most important development attributes with the above actions.




Top 10 reasons why you should choose Imagination Play

    1. Imagination Play start with using first class quality certified raw materials. This ensures that customers receive the brightest and best quality products for their playground equipment.
    2. All of our steel tubing contains a corrosion resistant coating on the interior of the tube and a galvanized coat is applied to the exterior of the tube to eliminate rusting.
    3. 114mm diameter post play systems and 1200mm square decks on our standard playground range offering the largest capacity for playground equipment in Australia.
    4. Powder-coat finish is applied to provide a bright, smooth, hard-colour that won’t chip or scratch
    5. We use only tamper proof and corrosion-resistant stainless steel hardware.
    6. For superior strength and durability, our decks, steps, ramps and bridges are fabricated from heavy-gauge punched steel.
    7. Huge choice of plastic colours and designs with super durable UV stabilizers added resulting in more resistant to colour fading.
    8. Rotationally moulded plastics ensuring an even distribution of plastic moulding on our entire range.
    9. Stainless steel connection tabs that resist deterioration and rust.
    10. Using the latest 3d software you can see your exciting ideas before you buy. High tech 3d programming ensuring you can see exactly what your design will look like with full colour 3d animations and superimposing your design into your proposed area.


 How do our products or our business philosophy improve the play experience for children?

We understand that children need to experience certain types of movement for brain and body development. Our exciting products are complemented by inspirational and beautifully designed play spaces that every child, regardless of ability, can enjoy!

Play helps children’s development in many ways. Playing gives space to children’s imagination and fuels creativity. Through play, children get to know their physical possibilities and limitations. Challenges and risks teach them to evaluate situations and find ways to go further than before. Playing together with other children helps to develop important social skills.

Unfortunately, playing in general and playing together with other children in particular is not self-evident for every child. Children that have an impairment are often hindered by the fact that many play opportunities seem to be designed for able bodied children only. This can make it difficult for children with an impairment to play with other children, to have fun together and to develop important skills.